J.J. Abram's latest Star Wars entry was nothing short of a colossal success. And another lesson in the ever changing world of branding and marketing. The lead up to the opening weekend for this film has been full of various avenues of Star Wars promotions. Every major retailer featured items from the iconic series in nearly every category. Star Wars cereal, lunch boxes, pj's, shirts, costumes, light sabers, cakes, you name it! It was 100% saturation wherever you went. It paid off big.
With an opening weekend estimated at $512 Million, which places this film in the number 2 spot for biggest opening weekends of all time, we are looking to see it break the $1 Billion mark in less than two weeks. That is revenue of biblical proportions.
And they aren't done. Supposedly the studio has signed off on 3 more films.
As for the reviews of "Star Wars: The Force Awakens" it looks likes fans were not disappointed. IMDB has it currently rated at 8.8/10 (extremely impressive) and Rotten Tomatoes has it ranked at 95/100% which is simply mindboggling.
To top all that off, the music video above took the internet by storm. Rightfully so. It's just badass and will be your new favorite song. Turn up the volume and enjoy the Star Wars Main Theme song by Galactic Empire. Please support bands like this buy purchasing their music on iTunes! https://itunes.apple.com/us/album/star-wars-theme-end-title/id1068343183?app=itunes
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